Tag Archives: Philip Morriss

How to smoke without smoking!

Here is an interesting piece of news reported in the online Health News (Reuters Health) on  26 May 2017.

The headline is the alarming statement: ‘Heat-not-burn cigarettes still release cancer-causing chemicals.’ Shock, horror.

This is according to an investigation by Dr Reto Auer and colleagues of the University of Bern, Switzerland.

The heat-not-burn type of cigarette has recently been put out by tobacco giant Philip Morris. It has the unpronounceable name of IQOS that some wag has suggested may stand for ‘I quit ordinary smoking’.

If this is what it is supposed to mean it is misleading in the same way that e-cigarettes are misleadingly touted as a way to stop smoking. In both cases what it boils down to is that the user can get his or her nicotine fixes by a different and possibly safer way than through ordinary cancer sticks – and in many cases will carry on using the new gadget, instead of or in addition to smoking, indefinitely. Therefore, it would be clearer, as well as more honest, if IQOS and similar contraptions were promoted, not as a way to stop smoking, but as a way to continue smoking without the smoke.

The Swiss study found that the heat-not-burn devices produced 84% of the nicotine found in traditional cigarettes and they released chemicals linked to cancer including carbon monoxide, volatile organic compounds and polycyclic aromatic hydrocarbons! Not only that, but they also found they ‘released some of these chemicals in much higher concentrations that conventional cigarettes.’ Shock, horror again. And as if even that was not enough, they pointed out the unsurprising fact that ‘there is no safe minimum (sic) limit for some of the chemicals  in heat-not-burn cigarette smoke…and some of these chemicals may contribute to the high mortality rate of smokers.’

So IQOS is not safe. We might have guessed as much. Anyway, thank you, Dr Auer, and a very good morning to you.

But wait! He’s not content with merely underlining the obvious. Now he says, ‘We need more studies to find out about the health consequences of smoking heat-not-burn cigarettes…[and whether they] are safer for users or bystanders.’ Then comes the punch-line: ‘While more studies are needed to determine the long-term health effects of heat-not-burn cigarettes, their use should be restricted until more is known about them.’

What is he expecting to discover with more studies? Yet more ways in which IQOS is not safe? Or perhaps that IQOS is, after all, completely safe? And would Dr Auer be so good as to tell us in the meantime how and to whom the use of IQOS should be restricted.

Furthermore, for nicotine users to swap one way of taking the poison nicotine into their bodies for another, allegedly safer, way (assuming they switch completely) implies nicotine use is acceptable or necessary in some circumstances. And what circumstances might those be?

We have an attempt at an answer to this question in a recent issue of the online Vaping Post which clearly shows the confusion about why some people feel a need to keep putting the poison nicotine into their bodies:

Most smokers don’t really want to quit. They say they do when someone with a clipboard asks them, but they don’t really mean it. The fact is most smokers keep smoking because they enjoy it.

This is correct except for the last two words which should be replaced with: are addicted to nicotine.

A little open-minded discussion with smokers will soon reveal that they don’t in fact enjoy smoking. The only reason they feel a need to keep putting nicotine into their bodies by one means or another is because they believe they are unable to stop.

For any kind of nicotine use to be promoted, albeit indirectly, as enjoyable is itself underhand and even dishonest: it’s a false promise.

Here’s a random selection of quotations from e-cigarette-selling websites:

We vape for life: to both promote life and to vape as a lifestyle change for the betterment of society. We’re out to change the world and save lives by making vaping more fun…

Vaping has taken the world by storm in popularity, and the options and accessories have become even more fun and varied.

Our premium quality 100% USA-made e-liquids are offered in a large variety of flavors and are customizable for our customers’ enjoyment.

The NJOY Daily is our newest electronic cigarette that delivers an authentic, satisfying experience. New design, new technology, a whole new reason to NJOY yourself.

Why should current nicotine addicts be encouraged to change from a dangerous way of using nicotine to an allegedly less dangerous way? Why use nicotine at all? Contrary to what almost everybody seems to believe, getting free from nicotine addiction is easy – if you go about it in the right way.

Text © Gabriel Symonds

Calling out Philip Morriss

We have to thank the BBC for bringing us news of a major scandal (online 30 November 2016).

Andre Calantzopoulos, the CEO of Philip Morris, a tobacco company that turned out 850 billion cigarettes in 2015 from which it generated net revenue of about $74 billion, was recently interviewed on the BBC.

AC:  We produce a product that causes disease and I think the primary responsibility we have…is to develop products like this [the unpronounceable ‘Iqos’] and commercialize them as soon as possible. These products hold very great promise obviously for consumers and also for public health.

BBC:  Conventional cigarettes might eventually be taken off the market because of public health…aren’t you doing this because you’re concerned not about the consumer but because you’re concerned to have a future business?

AC:  First of all we are concerned about the consumer. Secondly even based on WHO projections there will be in 2025 still one billion plus smokers around the planet and there are 9.6 million smokers in the UK. Once we have the ability and innovation to offer these products to consumers we have to offer it to them.

BBC:  If you were concerned about the consumers you wouldn’t sell cigarettes.

AC:  I think consumers choose to use cigarettes. I don’t think Philip Morris has invented cigarettes. I think for us is to offer our consumers the best product we can in the category we all know is addictive and causes harm. Once we have the alternative and we have it today and I’m very happy…and we’ll do everything we can to convince them to switch to this product.

What an utterly breathtaking load of self-serving hypocrisy! I am sure Mr Calantzopoulos is very happy and concerned about the consumer, especially the amount of money he can continue to extract from those who are hooked on his company’s poisonous products. So he thinks consumers choose to use cigarettes, does he? They chose to use the first one, no doubt, but they didn’t choose to become addicted to them. Addiction is the only reason smokers continue to smoke and why they find it so difficult to stop. Does a heroin or cocaine addict choose to continue to use heroin or cocaine? It would be an insult and a lie to talk about these unfortunate people in such a way. What’s the difference between cigarette (nicotine) addiction and other drug addictions? The only difference is that heroin and cocaine are illegal but nicotine is legal. And it wasn’t Philip Morris who invented cigarettes. So that’s all right then? But it’s Philip Morris – the world’s second largest manufacturer of cigarettes – that chooses to continue to make and sell them (together with others in the Big Tobacco cartel). Then he says ‘…the best product…in the category [cigarettes] we all know is addictive and causes harm.’ So he’s contradicting himself: if cigarettes are addictive, how can he say smokers choose to use them?

If he were sincere (don’t laugh), he would forthwith arrange for his company to stop making cigarettes and instead concentrate on alternative products like ‘Iqos’ which, he says, they have today. What’s he waiting for?

Then we hear from Deborah Arnott of ASH:

DA:  On current trends smoking will kill a billion people in the 21st century mostly in poor countries. If Philip Morris really want to [inaudible] smoking then it has to stop promoting smoking to new young smokers around the world using methods which are quite rightly illegal in the UK. You know smoking’s coming to an end here, we’re seeing a smaller and smaller proportion of young people taking it up, and if these products can help adult smokers quit then all well and good but they still need regulating as tobacco products and we still need to be very cautious about what the industry’s up to.

BBC:  [Andre Calantzopoulos] extended an invitation for groups like ASH to come and check their science, would you take them up on that?

DA:  We’re not scientists, it’s not for us to do…but yes we need more independent verification…and that will take a lot of time and money.

What is it with ASH? Why does Ms Arnott think Philip Morris only needs to stop promoting smoking to new young smokers? What about Philip Morris stopping making cigarettes? As for her admission that ASH lacks the expertise to check out the scientific basis of the claims that ‘heat not burn’ and similar products are safer than ordinary cigarettes, do you need to be an Einstein to form a view on this? Nobody can know the effects of these new products, including e-cigarettes, until they’ve been in use for a long time, say ten to twenty years.

While this huge unregulated public health experiment is going on, what about banning conventional cigarettes in the meantime?

Text © Gabriel Symonds